Search Engine Optimization
What is SEO?
Search Engine Optimization is the process of using methods to boost ranking or frequency of a website in returned results by a search engine. The goal is to increase the volume of qualified traffic to your site. The two popular methods of SEO are organic and non-organic.
– Organic SEO or Natural SEO as it is also called, generally takes more time to execute but can yield longer term results. It works by focusing on content creation, link building, meta-tag optimization, keyword enhancement, etc.
– Non-organic SEO or Artificial SEO may yield quicker results and bump up your initial ranking and placement, but the effects are generally less effective in the long run when compared to organic SEO. It works by concentrating on search engine marketing which involves paid advertising, pay-per-click advertising as well as paid affiliate marketing.
The benefits of SEO
- Boosts visibility of your brand and sales
- Cost effective – low cost per lead compared to more traditional marketing mediums
- Targeted traffic – your advertising revenue targets key demographics
- Measureable results - track and measure your online results instantly, anytime, using Google analytics
- Long term solution with a fixed monthly cost – avoiding cost blowouts associated with Pay Per Click (PPC) advertising, or
- Ongoing advertising of your product/service
